Midori needed a new logo and brand collateral. They wanted to both represent their Japanese community as well as appeal to a broader client base. We chose a simple black and white base with elegant lines to evoke minimalism and edge.

Lexicon needed a new logo and brand collateral for their firm. We focused on understanding what their goals were for the rebrand. Through focusing on brand strategy we found that they wanted a more serious and professional branding structure that conveyed their services but also created a lighter feel to the brand.