After completing the research phase we decided to focus on colour variants to express their new brand. The best way to establish this kind of aesthetic was to use the 80-20 approach - 80% of the visual brand will be done in black and white, and 20% will be pops of colour.
Colour variation and clean fonts were the main focus of the re-brand strategy that tied in all of the marketing and brand collateral providing a cohesive brand vision.
Using light and clean fonts as well as utilising the firms name as the main logo created visual balance and seamless transitions. Adding the “+” to the firms logo gave the brand a lot more differentiation from its competitors. Leaving their new branding with a sleek, elegant and modern look.